Would you pay $12-$15 to see a double feature of classic horror films? [Market Research]
So I work for a second run movie theater in a fairly local chain, and as lower-level employees, we've been trying to put on special events to help make us more profitable. That being said, everything has to be run through corporate first. I'm trying to put together a proposal for doing weekly horror double features during the month of October. Because we are a second run, we normally only charge $5 per ticket. For example, if we did a Shining and Exorcist double feature, would you pay $12-$15 to see both plus get a discount on a specific paired beer?